Indonesian people must be used to tasting Roma biscuit or Kopiko sweets, both of which are products from PT Mayora Indah Tbk owned by Indonesia’s richest entrepreneur Jogi Hendra Atmadja who is on the list of richest people in Indonesia by Forbes magazine.
Mayora company is concerned about producing snacks. His first birthday was founded in Tangerang. Since Mayora’s establishment, Jogi Hendra Atmadja has served as the chief commissioner at Mayora’s company.
Not only in Mayora, Jogi Hendra Atmadja also occupies the same position in several of his companies such as at PT. Tunita Branindo, PT. Torabika Eka Semesta, and PT. Cacao Mas Gemilang.
In the late 1980s, PT Mayora expanded its business by releasing Kopiko candy products which became the first coffee flavored candy in Indonesia.
Kopiko candy products quickly rose to the top position as the best-selling product because at that time there were no similar products on the market.
In addition to snack products, PT Mayora also expanded into packaging beverage products. For example Pumuk Harum Tea. In order to attract the tea beverage market, which was then dominated by Teh Botol Sosro, Teh Pucuk was fragrant in advertising.
For television advertisements, for example, based on Nielsen research data from 2011 to 2012, Pucuk Harum Tea Ads have spent around 226.39 billion just to advertise on TV.
For bottled mineral water products, PT Mayora Indah in collaboration with PT Tirta Fresindo Jaya issued a Le Minerale brand of bottled water products.
To strengthen its production, five factories were established in Makassar, Medan, Pasuruan, Ciawi and Sukabumi. And in 2016, two factories were built in Palembang and Cianjur as a step to strengthen production to compete with other mineral water brands such as Aqua.
The development of Jogi Hendra Atmadja’s business has made the value of wealth owned can be considered fantastic. Jogi Wealth is increasing with the expansion of Mayora’s products on the international market.
In 2016, Jogi Hendra Atmadja’s total wealth was around IDR 10.6 trillion and was ranked 35th in the list of richest people in Indonesia. Then in early 2018, Jogi Hendra Atmadja’s assets almost tripled around IDR 33.75 trillion.